'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students' requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: deals with contemporary issues in fashion marketing up-to-date examples of global good practice exclusively about fashion marketing a unique contribution on range planning with a practical blend of sound design sense and commercial realism a balance of theory and practice, with examples to illustrate key concepts clear worked numerical examples to ensure that the ideas are easily understood and retained over 50 diagrams a glossary of the main fashion marketing terms and a guide to further reading a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.

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Bookseller: Zane W. Gray BOOKSELLERS (US)
Bookseller's Inventory #: 32146
Title: FASHION MARKETING
Author: Easey, Mike
Format/Binding: Softcover
Book Condition: Used - Very Good+ with no dust jacket
Binding: Paperback
ISBN 10: 0632034599
ISBN 13: 9780632034598
Publisher: Blackwell Publishers
Place of Publication: London
Date Published: 1995
Keywords: 0632034599
Bookseller catalogs: Fashion;

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Some terminology that may be used in this description includes:

Tight: Used to mean that the binding of a book has not been overly loosened by frequent use.
Good+: A term used to denote a condition a slight grade better than Good.
Jacket: Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...