Enchantment : The Art of Changing Hearts, Minds, and Actions
by Kawasaki, Guy
- Used
- Condition
- Used - Very Good
- ISBN 10
- 1591843790
- ISBN 13
- 9781591843795
- Seller
-
Mishawaka, Indiana, United States
Payment Methods Accepted
About This Item
Synopsis
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.?? A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.?? A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd." Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Better World Books (US)
- Bookseller's Inventory #
- GRP102239334
- Title
- Enchantment : The Art of Changing Hearts, Minds, and Actions
- Author
- Kawasaki, Guy
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 1591843790
- ISBN 13
- 9781591843795
- Publisher
- Penguin Publishing Group
- Place of Publication
- East Rutherford, Nj, U.s.a.
- This edition first published
- 2011-03
Terms of Sale
Better World Books
Better World Books wants every single one of its customers to be happy with their purchase. If you are not satisfied your purchase or simply find out that it was not the book you were looking for, please e-mail us at: help@betterworldbooks.com. We will get back to you as soon as possible with directions on how to return the book to our warehouse. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.