Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century) by Tellis, Gerard J - 2003-11-20

Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)

by Tellis, Gerard J

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Effective Advertising : Understanding When, How, and Why Advertising Works

by Tellis, Gerard J

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Effective Advertising: Understanding When, How, and Why Advertising Works

by Tellis, Gerard J

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Sage Publications, Inc, 2003. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Effective Advertising : Understanding When, How, and Why Advertising Works

by Gerard J. Tellis

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SAGE Publications, Incorporated, 2003. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Effective Advertising : Understanding When, How, and Why Advertising Works

by Tellis, Gerard J

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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)

by Tellis, Gerard J

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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)

by Tellis, Gerard J

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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)

by Tellis, Gerard J

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Effective Advertising

by Gerard J. Tellis

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Ria Christie Collections

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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; 'Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's thoroughness and ability to understand and conve

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Effective Advertising: Understanding When, How, and Why Advertising Works

by Gerard J. Tellis

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ISBN 10 / ISBN 13

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The Saint Bookstore

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