Designing Greeting Cards and Paper Products: a Complete Guide by Lister, Ron - 1984

Lebanon, Indiana, U. S. A.: Prentice Hall, Inc.. Near Fine with no dust jacket. 1984. First Edition. Softcover. If you have a flair for design and a creative imagination, try your hand at greeting cards! Or stationary, gift wrap, or party goods! And this is the perfect book to get you started - whether as a staff designer or as a freelance artist planning to market your own cards. Inside you find scores of helpful hints on every aspect of this lucrative business. The author, a former staff artist for a major greeting card company, thoroughly covers a wide variety of topics, including: Types of materials to use; suggested color media; starting a reference library; basic design steps, as well as "hidden" rules governing layout and design; painting a card; current styles and techniques used in the field; types of card lines; and designing related paper products. You'll find an entire section on working and freelancing, with practical information on the credentials you'll need, how to break into the industry, how to market cards you make your self, and much more. 162 pages including an index. Illustrated in black & white with four pages of color. There is some very neat underlining on several pages. 4to - over 9¾" - 12" tall. .