Culture and Consumption: New Approaches to the Symbolic Character of Consum er Goods and Activities

US: Indiana University Press, 1990. Very Good. This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." Journal of Consumer Affa irs ... fascinating... ambitious and interesting... " Canadian Advertising Foun dation Newsletter ... an anthropological dig into consumerism brimming with original thought. .. " The Globe and Mail Grant McCracken has written a provocative book that puts consumerism in its place in Western societyâ??at the centre." â??Report on Business Magazine ... a stimulating addition to knowledge and theory about the interrelations hip of culture and consumption." â??Choice [McCracken's] synthesis of anthropological and consumer studies material wi ll give historians new ideas and methods to integrate into their thinking." â??Maryland Historian The book offers a fresh and much needed cultural interpretation of consumpt ion." â??Journal of Consumer Policy The volume will help balance the prevailing cognitive and social psychologi cal cast of consumer research and should stimulate more comprehensive inves tigation into consumer behavior." â??Journal of Marketing Research ... broad scope, enthusiasm and imagination... a significant contribution t o the literature on consumption history, consumer behavior, and American ma terial culture." â??Winterhur Portfolio For this is a superb book, a definitive exploration of its subject that mak es use of the full range of available literature." â??American Journal of S ociology McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklor.