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Contagious: Why Things Catch On
by Jonah Berger
- Used
- Paperback
- Condition
- Used Good
- ISBN 10
- 1451686587
- ISBN 13
- 9781451686586
- Seller
-
Kutztown, Pennsylvania, United States
Payment Methods Accepted
About This Item
Simon & Schuster, May 2016. Trade Paperback . Used Good. Front and back covers have light wear to edges and corners. Spine intact, some wear. Binding is intact. Pages are generally clean with minor edge or corner wear. We carry new and used books in our storefront. We want you to be satisfied with your purchase. Please contact us if you have questions regarding this item.
Synopsis
New York Times bestseller W hat makes things popular? If you said advertising, think again. People donâÈçt listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. HeâÈçs studied why New York Times articles make the paperâÈçs own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If youâÈçve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spreadâÈ'for designing messages, advertisements, and information that people will share. Whether youâÈçre a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
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Details
- Bookseller
- Firefly Bookstore LLC
(US)
- Bookseller's Inventory #
- 347524
- Title
- Contagious: Why Things Catch On
- Author
- Jonah Berger
- Format/Binding
- Trade Paperback
- Book Condition
- Used Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 1451686587
- ISBN 13
- 9781451686586
- Publisher
- Simon & Schuster
- Place of Publication
- Nyc
- Date Published
- May 2016
- Pages
- 256
- Bookseller catalogs
- Business/Sales & Marketing;
Terms of Sale
Firefly Bookstore LLC
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives mis-described or damaged.
About the Seller
Firefly Bookstore LLC
Biblio member since 2013
Kutztown, Pennsylvania
About Firefly Bookstore LLC
Located in downtown Kutztown, we are an independently-owned and operated New and Used bookstore. Started in 2012 by two book aficionados, Firefly Bookstore strives to provide the best in diverse products and customer services. In addition to books on almost any subject, Firefly carries a large range of products including cards, bookmarks, audio books, and family tree charts. We carry over 60,000 items in 3000 sq/ft of space.Additionally, we have a large tabletop game selection, including board games, dice and card games, and Role-Playing titles. We have a wide selection of puzzles from Pomegranate and others. We have in stock new, each year, a large collection of current year Calendars with 100s of titles and styles to choose from, always discounted.We buy and trade books and games whenever the store is open, and we are looking for material for every section. Store credit can be used on new and used material. We are interested in large purchases, such as collections and estate sales. We are particularly looking for gaming books, metaphysics, history, cooking, science, Pennsylvania history and children's books.For current news and announcements, find us on Facebook at www.facebook.com/fireflybookstore.We carry new and used books in our storefront. We want you to be satisfied with your purchase. Please contact us if you have questions regarding this itemStore hours are 11 a.m. to 8 p.m. daily.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Edges
- The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
- Trade Paperback
- Used to indicate any paperback book that is larger than a mass-market paperback and is often more similar in size to a hardcover...
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