Commercial Show Cards by Koller, E. L - 1923

Scranton, PA: International Textbook Company, 1923. Hardcover. Fine. First edition thus, copyright 1923 but probably ca. late 1930s. Hardcover 8vo, 7.75 x 5 inches, 77pp. Volume 43 in the International Correspondence School series. This section, intended for students who have already mastered the lettering and design exercises in previous sections, focuses on the professional aspects of designing show cards, including pricing and establishing good business practices. Still, it includes copious illustrated examples, several printed in rich color. his copy in Fine condition, virtually untouched, with nice marbled endpapers and bright blue-inked edges. A complete graphic delight.