Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
by Matt Haig
- Used
- Hardcover
- Condition
- Used - Very Good/Very Good
- ISBN 10
- 0749439270
- ISBN 13
- 9780749439279
- Seller
-
Tahlequah, Oklahoma, United States
Payment Methods Accepted
About This Item
Synopsis
This is the first examination of the world's top 100 spectacular brand disasters. It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice.
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Details
- Bookseller
- Still Fond and More (US)
- Bookseller's Inventory #
- 350
- Title
- Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
- Author
- Matt Haig
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Quantity Available
- 1
- ISBN 10
- 0749439270
- ISBN 13
- 9780749439279
- Publisher
- Kogan Page Business Books
- Place of Publication
- United Kingdom
- Date Published
- May 2003
- Pages
- 310
Terms of Sale
Still Fond and More
About the Seller
Still Fond and More
About Still Fond and More
Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...