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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time Hardcover - 2003 - 1st Edition
by Matt Haig
Summary
This is the first examination of the world's top 100 spectacular brand disasters. It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice.
Details
- Title Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
- Author Matt Haig
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 310
- Volumes 1
- Language ENG
- Publisher Kogan Page, United Kingdom
- Date May 2003
- ISBN 9780749439279 / 0749439270
- Weight 1.43 lbs (0.65 kg)
- Dimensions 9.36 x 6.44 x 1.11 in (23.77 x 16.36 x 2.82 cm)
- Library of Congress subjects Branding (Marketing), Brand choice
- Library of Congress Catalog Number 2003000966
- Dewey Decimal Code 658.827
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