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Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time

Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time

Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time

Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time

by Matt Haig

  • Used
  • Very Good
  • Hardcover
Condition
Very Good
ISBN 10
0749439270
ISBN 13
9780749439279
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About This Item

Kogan Page, Limited, 2003. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

This is the first examination of the world's top 100 spectacular brand disasters. It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0749439270I4N00
Title
Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
Author
Matt Haig
Format/Binding
Hardcover
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0749439270
ISBN 13
9780749439279
Publisher
Kogan Page, Limited
Place of Publication
United Kingdom
Date Published
2003

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About the Seller

ThriftBooks

Seller rating:
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Biblio member since 2018
Seattle, Washington

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Jacket
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