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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim

  • Used
  • Hardcover
Condition
Used: Good
ISBN 10
1591396190
ISBN 13
9781591396192
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About This Item

Harvard Business Review Press, 2005-02-03. 1. hardcover. Used: Good.

Synopsis

Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD, an international business school, that promotes creating new market space or "Blue Ocean" rather than competing in an existing industry. It contains retrospective case studies of business success stories the authors claim were Blue Ocean Strategies. The book has sold more than a million copies in its first year of publication and is being published in 41 languages.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG1591396190
Title
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author
W. Chan Kim
Format/Binding
Hardcover
Book Condition
Used: Good
Quantity Available
1
Edition
1
ISBN 10
1591396190
ISBN 13
9781591396192
Publisher
Harvard Business Review Press
Place of Publication
Boston, Massachusetts, U.s.a.
Date Published
2005-02-03

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About the Seller

Ergodebooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2005
HOUSTON, Texas

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