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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim; Renee Mauborgne

  • Used
  • Hardcover
Condition
UsedLikeNew
ISBN 10
1591396190
ISBN 13
9781591396192
Seller
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About This Item

Harvard Business Review Press, 2005-02-03. hardcover. UsedLikeNew. 6x1x8. Like New Condition.Crisp pages. Clean cover and pages. Book shows no shelf wear. Not Satisfied? Contact us to get a refund.

Synopsis

Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD, an international business school, that promotes creating new market space or "Blue Ocean" rather than competing in an existing industry. It contains retrospective case studies of business success stories the authors claim were Blue Ocean Strategies. The book has sold more than a million copies in its first year of publication and is being published in 41 languages.

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Details

Bookseller
Giant Giant US (US)
Bookseller's Inventory #
BRG-34_1_397
Title
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author
W. Chan Kim; Renee Mauborgne
Format/Binding
Hardcover
Book Condition
New UsedLikeNew
Quantity Available
1
ISBN 10
1591396190
ISBN 13
9781591396192
Publisher
Harvard Business Review Press
Place of Publication
Boston, Massachusetts, U.s.a.
Date Published
2005-02-03
Size
6x1x8
X weight
20 oz

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About the Seller

Giant Giant

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2022
Springfield, Virginia

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Glossary

Some terminology that may be used in this description includes:

New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Shelf Wear
Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...

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