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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim; Renee Mauborgne
- Used
- Hardcover
- Condition
- UsedLikeNew
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Seller
-
Springfield, Virginia, United States
Payment Methods Accepted
About This Item
Harvard Business Review Press, 2005-02-03. hardcover. UsedLikeNew. 6x1x8. Like New Condition.Crisp pages. Clean cover and pages. Book shows no shelf wear. Not Satisfied? Contact us to get a refund.
Synopsis
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD, an international business school, that promotes creating new market space or "Blue Ocean" rather than competing in an existing industry. It contains retrospective case studies of business success stories the authors claim were Blue Ocean Strategies. The book has sold more than a million copies in its first year of publication and is being published in 41 languages.
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Details
- Bookseller
- Giant Giant (US)
- Bookseller's Inventory #
- BRG-34_1_397
- Title
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Author
- W. Chan Kim; Renee Mauborgne
- Format/Binding
- Hardcover
- Book Condition
- New UsedLikeNew
- Quantity Available
- 1
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Publisher
- Harvard Business Review Press
- Place of Publication
- Boston, Massachusetts, U.s.a.
- Date Published
- 2005-02-03
- Size
- 6x1x8
- X weight
- 20 oz
Terms of Sale
Giant Giant
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Giant Giant
Biblio member since 2022
Springfield, Virginia
About Giant Giant
Our goal is simple! Keeping used books out of dumpsters and finding new homes for them!
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...