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Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition
by William D. Perreault Jr.; Joseph P. Cannon; E. Jerome McCarthy
- Used
- Acceptable
- Hardcover
- Condition
- Acceptable
- ISBN 10
- 0073381055
- ISBN 13
- 9780073381053
- Seller
-
Houston, Texas, United States
Payment Methods Accepted
About This Item
McGraw-Hill/Irwin, 2008-10-16. hardcover. Acceptable. 144x16x184.
Synopsis
"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition." Includes bibliographical references and indexes.
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Details
- Bookseller
- Your Online Bookstore (US)
- Bookseller's Inventory #
- 0073381055-4-27341642
- Title
- Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition
- Author
- William D. Perreault Jr.; Joseph P. Cannon; E. Jerome McCarthy
- Format/Binding
- Hardcover
- Book Condition
- Used - Acceptable
- Quantity Available
- 1
- ISBN 10
- 0073381055
- ISBN 13
- 9780073381053
- Publisher
- McGraw-Hill/Irwin
- Place of Publication
- U.s.a
- Date Published
- 2008-10-16
- Size
- 144x16x184
- X weight
- 69 oz
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Your Online Bookstore
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Glossary
Some terminology that may be used in this description includes:
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...