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Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition

Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition

Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition
Stock Photo: Cover May Be Different

Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition

by William D. Perreault Jr.; Joseph P. Cannon; E. Jerome McCarthy

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
0073381055
ISBN 13
9780073381053
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About This Item

McGraw-Hill/Irwin, 2008-10-16. Hardcover. Good. This listing is for Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition This edition is very similar to the most current updated edition, ISBN 0078028981 Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund.

Synopsis

"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition." Includes bibliographical references and indexes.

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Details

Bookseller
GOTbooks US (US)
Bookseller's Inventory #
SKU0073381055
Title
Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition
Author
William D. Perreault Jr.; Joseph P. Cannon; E. Jerome McCarthy
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
3
ISBN 10
0073381055
ISBN 13
9780073381053
Publisher
McGraw-Hill/Irwin
Place of Publication
U.s.a
Date Published
2008-10-16
X weight
68 oz

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About the Seller

GOTbooks

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Boca Raton, Florida

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