Stock Photo: Cover May Be Different
Click for full-size.
The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures
by Roam, Dan
- Used
- Condition
- UsedGood The cover has visible markings and wear.
- ISBN 10
- 1591843065
- ISBN 13
- 9781591843061
- Seller
-
South San Francisco, California, United States
Payment Methods Accepted
About This Item
UsedGood The cover has visible markings and wear. .
Synopsis
A bold new way to tackle tough business problems—even if you draw like a second graderWhen Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw.Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone's innate ability to look, see, imagine, and show.THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Goodwill of the San Francisco Bay
(US)
- Bookseller's Inventory #
- 49FUKR001D58_ns
- Title
- The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures
- Author
- Roam, Dan
- Book Condition
- UsedGood The cover has visible markings and wear.
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 1591843065
- ISBN 13
- 9781591843061
- Publisher
- Portfolio Hardcover
- Place of Publication
- New York, New York, U.s.a.
- This edition first published
- 2009-12
Terms of Sale
Goodwill of the San Francisco Bay
Every book you buy on Biblio is backed by a 30 day return guarantee.
Biblio.com customers may return a book for a refund and/or exchange (if a copy is available from the bookseller) within the following terms and conditions:
If the order does not arrive within 7 business days of the estimated delivery date for domestic shipments, or within 14 business days of the estimated delivery date for international shipments, you are eligible for a full refund of the purchase price, including shipping costs. You must contact Biblio.com within 30 days of the estimated delivery date to initiate a refund for an order lost in transit.
If the book is returned to the bookseller for one of the above reasons, or a similar reason, the refund price will include the book price only. You must contact Biblio.com within 30 days of the estimated delivery date to initiate this refund.
You are eligible to receive a full refund of the purchase price, including the original shipping costs, if your return is a result of an error on the bookseller's part. Refunds on return shipping costs are at the discretion of the participating bookseller or Biblio.com. To receive a refund, you must send the item directly to the bookseller within 30 days of the estimated delivery date, in the same condition in which it was received. Please be sure to contact support@biblio.com before returning your item to the bookseller.
About the Seller
Goodwill of the San Francisco Bay
Biblio member since 2021
South San Francisco, California
About Goodwill of the San Francisco Bay
SF Goodwill is a non-profit social enterprise. We are committed to providing a second chance to tens of thousands of local people with barriers to employment through training and the power of work.
This Book’s Categories
Storing books - laying down or standing up?
Don’t unwittingly damage your growing book collection! Learn about when to store books laying down vs standing up. Read About Safe Book Storage
Collecting Banned & Challenged Books
Build a revolutionary library of literature that has been challenged or even outright banned. You’ll be surprised by some of the titles in this gallery!
