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Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
by Selden, Larry, Colvin, Geoffrey
- Used
- Condition
- Used - Like New
- ISBN 10
- 1591840074
- ISBN 13
- 9781591840077
- Seller
-
Frederick, Maryland, United States
Payment Methods Accepted
About This Item
Portfolio. Used - Like New. Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects.
Synopsis
One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not. According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understand how you can get the most out of your most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customer-centric strategies are likely to become widespread in the coming years. For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value.
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Details
- Bookseller
- Wonder Book
(US)
- Bookseller's Inventory #
- U08A-04964
- Title
- Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
- Author
- Selden, Larry, Colvin, Geoffrey
- Book Condition
- New Used - Like New
- Binding
- Hardcover
- ISBN 10
- 1591840074
- ISBN 13
- 9781591840077
- Publisher
- Portfolio
- Place of Publication
- New York, Ny, U.s.a.
- This edition first published
- May 22, 2003
Terms of Sale
Wonder Book
RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6.
About the Seller
Wonder Book
Biblio member since 2003
Frederick, Maryland
About Wonder Book
With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.
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