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Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
by Selden, Larry; Colvin, Geoffrey
- Used
- Hardcover
- Condition
- Like New
- ISBN 10
- 1591840074
- ISBN 13
- 9781591840077
- Seller
-
Cincinnati, Ohio, United States
Payment Methods Accepted
About This Item
Portfolio, 2003-06-02. Hardcover. Like New.
Synopsis
One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not. According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understand how you can get the most out of your most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customer-centric strategies are likely to become widespread in the coming years. For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value.
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Details
- Bookseller
- Basement Seller 101
(US)
- Bookseller's Inventory #
- 181111001
- Title
- Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
- Author
- Selden, Larry; Colvin, Geoffrey
- Format/Binding
- Hardcover
- Book Condition
- New Like New
- Quantity Available
- 1
- ISBN 10
- 1591840074
- ISBN 13
- 9781591840077
- Publisher
- Portfolio
- Place of Publication
- New York, Ny, U.s.a.
- Date Published
- 2003-06-02
- X weight
- 17 oz
Terms of Sale
Basement Seller 101
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Basement Seller 101
Biblio member since 2008
Cincinnati, Ohio
About Basement Seller 101
Thank you for visiting our profile. We are a home-based business. We have been selling online since 2004 and on Biblio since 2008.
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The majority of our packages are shipped using Stamps.com NetStamps, a non-trackable method. Please note that all items ordered via the "Expedited" shipping method are automatically shipped with Delivery Confirmation. If you would like your item shipped with Delivery Confirmation, please e-mail us before making your purchase.
Feel free to e-mail us at BasementSeller101@gmail.com. We would be happy to assist you.
Please note that we ship all "Standard" items via US Postal Service Media Mail and all "Expedited" items via US Postal Service Priority Mail as suggested by the Amazon.com Shipping Guidelines for Marketplace Sellers. Our international orders go via Air Mail (US Postal Service International First Class), but we try to upgrade to Global Priority (US Postal Service International Priority) when possible. If you would like us to ship an item via another carrier, please e-mail us and we will try to accommodate you.
We ship orders every day, Monday through Friday, (excluding Postal Service holidays) usually by 12PM. If you need to cancel or make changes to an order, please do so as soon as possible -- many requests we get regarding orders are not fulfilled because we find, pack, and ship the book before the buyer contacts us. If you receive a confirmation e-mail from us, it means your order has been shipped and we can no longer make changes to it.
Please note that the majority of our orders ship out within 24 hours, many shipping out the same day they are ordered. Since we usually ship around 12PM, most orders received Friday after 10AM will not go out until Monday. In some cases, we will make a trip on Saturday to get more orders out.
The majority of our packages are shipped using Stamps.com NetStamps, a non-trackable method. Please note that all items ordered via the "Expedited" shipping method are automatically shipped with Delivery Confirmation. If you would like your item shipped with Delivery Confirmation, please e-mail us before making your purchase.
Glossary
Some terminology that may be used in this description includes:
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