ADVERTISING AND ITS MECHANICAL PRODUCTION.
by Greer, Carl Richard
- Used
- Hardcover
- first
- Condition
- Very good+ in cloth covered boards, black spine, gold lettering on spine (gift inscription.)
- Seller
-
Ione, California, United States
Payment Methods Accepted
About This Item
New York:: Crowell,, 1931.. Hardcover first edition -. Very good+ in cloth covered boards, black spine, gold lettering on spine (gift inscription.) . First edition. A very comprehensive discussion of techniques applicable to the development of advertisin, with chapters on topics ranging from selection of paper, use of color to in-house organs, commercial art, advertising agencies and more. Full color frontispiece and many illustrations - both in the text and as black and white and full-color plates (the title page states 175 illustrations). Appendix, glossary and index. 474 pp. Slightly oversized format.
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Details
- Bookseller
- Bookfever.com, IOBA (US)
- Bookseller's Inventory #
- 25380
- Title
- ADVERTISING AND ITS MECHANICAL PRODUCTION.
- Author
- Greer, Carl Richard
- Format/Binding
- Hardcover first edition -
- Book Condition
- Used - Very good+ in cloth covered boards, black spine, gold lettering on spine (gift inscription.)
- Binding
- Hardcover
- Publisher
- Crowell,
- Place of Publication
- New York:
- Date Published
- 1931.
- Keywords
- advertising,
- Bookseller catalogs
- Reference Books;
Terms of Sale
Bookfever.com, IOBA
Free media mail shipping in US included; priority is $7.50 and international at cost. Books are packed carefully, shipped promptly with delivery confirmation and insurance at our expense. It is important for our customers to be totally satisfied with their purchase and guarantee all of our books to be as described. Want lists welcomed.
About the Seller
Bookfever.com, IOBA
Biblio member since 2003
Ione, California
About Bookfever.com, IOBA
Celebrating our 30th year in business. We started selling books in the CompuServe Book Collecting forum in 1993, a few years before there was any commercial Internet. In 1998 we relocated our main business from Sacramento to the Sierra foothills of Amador County.
Glossary
Some terminology that may be used in this description includes:
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...
- Title Page
- A page at the front of a book which may contain the title of the book, any subtitles, the authors, contributors, editors, the...
- Good+
- A term used to denote a condition a slight grade better than Good.
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....