ADVERTISING ARTS, July, 1932. (Cover by Vladimir Bobri (Bobritsky) 1898-1986)

New York: Advertising and Selling Publishing Company, 1932.. 4to Original wrappers. 40 pp.+ inserts Elaborate graphic design and production throughout. Cover design by Vladimir Bobri (Bobritsky) One leaf (39-40) neatly cut with 1/4 removed! Else very good.Includes:“Machine Age Aesthetics by Walter Dorwin Teague. Features work by Teague, Joseph Sinel, and B. J. Smalley.Decorative Initials from Abroad insert printed in two colors.Four Pages Of Illustrations In Color by Edward A. Wilson from The Last of the Mohicans.Book Jackets And Cover Designs by Boris Artzybasheff. Three pages and four black and white examples.Contemporary Industrial Design.Two full-page gravures by Pagano.Dramatizing Merchandise by Morris H. Kates.Re; Window Mannequins by Lester Gaba.Stimulus: The Design Story Of Cannon Towels. Full-page color illustration by Bobri.Sculptured Hands For Waterman Pens Executed by Helen Liedloff.Murals For Decoration by Robert J. Misch. Five black and white examples by Donald Magnus Mattison.Bi-Centennial . . . Five Window Displays by C. B. Falls. Westinghouse Mazda Lamps.A Boudoir Bottle For Listerine by Herschell DeutschA Gauntlet To American Illustration by Gordon Aymar. Work by Alexander Calder and Rockwell Kent.Provenance : Estate of CCAC/CCA professor Steve Reoutt, who passed away May 14, 2008. He was born in 1938 in Shanghai to Russian parents. He came to the United States when he was just 12 years old. He went on to co-found the San Francisco chapter of the AIGA, including serving a nine-year board position as design historian. In 2001 Reoutt received the AIGA Fellowship award for “personal and professional contributions to raising the standards of excellence within our design community."