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27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies

27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies

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27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies

by St. Hilaire, Chris

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Condition
UsedGood
ISBN 10
0735204519
ISBN 13
9780735204515
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UsedGood. Book is in good condition and may contain underlining or highlighting and minimal wear. The book can also include library labels. May not contain miscellaneous items (toys, dvds, etc). We offer 100% money back guarantee and fast customer support.

Synopsis

Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs. Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law- 27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to: * Persuade people without browbeating them. * Unite with your audience, not conquer them. * Use language that lets people agree with you on their terms. * Get people to see things your way and feel good about it. With provocative excerpts from focus groups and courtroom testimony, behind-the-scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.

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Details

Bookseller
Zoom Books Company US (US)
Bookseller's Inventory #
5AAWX7000TYR_ns
Title
27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies
Author
St. Hilaire, Chris
Book Condition
UsedGood
Quantity Available
1
Binding
Hardcover
ISBN 10
0735204519
ISBN 13
9780735204515
Publisher
Prentice Hall Press
This edition first published
2010-09

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About the Seller

Zoom Books Company

Seller rating:
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Lynden, Washington

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