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Handbook of Research on Customer Equity in Marketing (Elgar Original Reference)
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Handbook of Research on Customer Equity in Marketing (Elgar Original Reference) (Research Handbooks in Business and Management) Hardcover - 2015

by V Kumar


Details

  • Title Handbook of Research on Customer Equity in Marketing (Elgar Original Reference) (Research Handbooks in Business and Management)
  • Author V Kumar
  • Binding Hardcover
  • Pages 505
  • Language ENG
  • Publisher Edward Elgar Pub
  • Date 2015
  • ISBN 9781781004975

About the author

Edited by V Kumar, Ph.D. Lenny Distinguished Chair and Regents Professor of Marketing and Denish Shah, Ph.D. Assistant Professor of Marketing and Assistant Director, J. Mack Robinson College of Business, Georgia State University, US
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Handbook of Research on Customer Equity in Marketing

Handbook of Research on Customer Equity in Marketing

by Kumar, V. / Shah, Denish

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Handbook of Research on Customer Equity in Marketing
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Handbook of Research on Customer Equity in Marketing

by V Kumar, Denish Shahj. Mack Robinson,

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Handbook of Research on Customer Equity in Marketing (Elgar Original Reference) (Research...
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Handbook of Research on Customer Equity in Marketing (Elgar Original Reference) (Research Handbooks in Business and Management)

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Handbook of Research on Customer Equity in Marketing (Elgar Original Reference)
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Handbook of Research on Customer Equity in Marketing (Elgar Original Reference)

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Handbook of Research on Customer Equity in Marketing
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Handbook of Research on Customer Equity in Marketing

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