Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them Hardcover - 2004
by Michael Silverstein; Neil Fiske; Contribution by John Butman
First published to media acclaim in October 2003, Trading Up revealed how today's middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible before in their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a major opportunity for entrepreneurs and innovators, managers and marketers, in every category of consumer goods and services. Now Michael Silverstein and Neil Fiske have thoroughly revised this BusinessWeek bestseller with new research and new insights into the still-growing phenomenon of trading up.
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- Title Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them
- Author Michael Silverstein; Neil Fiske; Contribution by John Butman
- Binding Hardcover
- Edition Rev Upd
- Pages 300
- Volumes 1
- Language ENG
- Publisher Portfolio, New York, New York, U.S.A.
- Date December 29, 2004
- Illustrated Yes
- ISBN 9781591840800 / 1591840805
- Weight 1.15 lbs (0.52 kg)
- Dimensions 9.44 x 6.36 x 1.08 in (23.98 x 16.15 x 2.74 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Cost and standard of living - United States, Quality of products - United States
- Library of Congress Catalog Number 2004057392
- Dewey Decimal Code 339.470
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
by Silverstein, Michael J.,Fiske, Neil
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by Michael J. Silverstein; Neil Fiske; Contributor-John Butman
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