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Advertising Design and Typography
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Advertising Design and Typography Hardcover - 2006

by Alex W. White


From the publisher

Alex W. White, an award-winning graphic designer, has shaped the visual personalities of advertising campaigns, identity programs, and magazines. Vice president of the Type Directors Club, he has taught design at the Hartford Art School at the University of Hartford for 15 years. The author of Thinking in Type and The Elements of Graphic Design, he lives in New York City.

Details

  • Title Advertising Design and Typography
  • Author Alex W. White
  • Binding Hardcover
  • Edition 1st
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Allworth, New York, New York
  • Date October 15, 2006
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Glossary, Illustrated, Index, Table of Contents
  • ISBN 9781581154658 / 1581154658
  • Weight 2.28 lbs (1.03 kg)
  • Dimensions 11.2 x 8.74 x 0.85 in (28.45 x 22.20 x 2.16 cm)
  • Library of Congress subjects Commercial art, Graphic design (Typography)
  • Library of Congress Catalog Number 2006028418
  • Dewey Decimal Code 741.609

About the author

Alex W. White is the author of The Elements of Graphic Design: Space, Unity, Page Architecture, and Type, Listening to Type: Making Language Visible, and The Elements of Logo Design: Design Thinking, Branding, and Making Marks. His books are used by professionals and as university texts the world over. He is chairman emeritus of the Type Directors Club and has taught graphic design and typography for thirty years at Parsons School of Design, Syracuse University, and the Hartford Art School. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in Advertising Design from Syracuse University and a BFA in Graphic Design from Kent State University.
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Advertising Design and Typography
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Advertising Design and Typography

Advertising Design and Typography

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Advertising Design and Typography

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Advertising Design and Typography
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