V.A.M. for Realtors: Value, Attract, Monetize, More Business and Profit Paperback -

From the publisher

Shut your eyes and imagine this. You are the only realtor in your entire marketplace and your phone is ringing day and night. Getting new listings is as easy as fishing in a trout hatchery, finding buyers is like finding Cub fans at a Cub's game. As a realtor you are what Google is to search engines, practically the only game in town. Now open your eyes from imagining. The truth is that being a realtor is competitive-in fact it's furiously competitive. There are scores of other realtors vying for the same turf you are and some of them are very very good at what they do. You've seen the statistics, 80% of Realtors don't make it past their first year. And, even for seasoned veterans, years of experience doesn't ensure that their listing and buyer plates will always be full. Then there are the real estate markets themselves; up markets, down markets, sideways markets, and markets which no one can quite figure out. Another statistic is that 10% of realtors are earning 90% of the commissions. So what are those top 10% Realtors doing so right? It boils down to this: They have learned how to brand themselves to "stand out." V.A.M. for Realtors is not just another marketing book. It answers the question of how to turn your realtor business into a client magnet-although like all good things in life, it does takes both effort and time to accomplish results. The book's 264 pages is a blueprint filled with a parade of ideas on how any realtor can excite clients and win their loyalty, attract a wave of new buyers and sellers, and make their presence felt on the internet. V.A.M. is an acronym that stands for Value, Attract and Monetize. The "V for Value" section of the book tackles ways to add more value for clients so that your realtor business distinguishes itself and STANDS-OUT like a skyscraper. After all, being a realtor truly is a case of "survival of the fittest" given all the many other realtor choices which buyers and sellers have. The "A for Attract" section explores hundreds of unique and compelling ways to attract new clients. It also includes a section called "A Short Course on Attracting Online" because these days if you're not a force on the internet then you're probably not going to be a force anywhere. The "M for Monetize" section pulls it all together by looking at how any realtor can maximize returns from existing clientele through retaining client loyalty and their ongoing business, and most importantly by capturing their referrals. This section also covers the most valuable commodity any realtor has, "their time," and how to use it with more effectiveness and efficiency. The book finishes with two bonus sections. The first is on "Motivation" which shows you how to take your confidence level to the apex because confidence and results almost always go hand-in-hand. Motivation also teaches you the techniques for staying fired up and how to battle through those lulls we all have. The final section is the "Zen of Real Estate" because being a realtor has its ups and downs and stresses, too, and besides which success ought to be calculated just as much in personal contentment as being measured in commissions. V.A.M. for Realtors is an operational, marketing and let's call it a "commission making" guide. It combines the author's own extensive hands on experience, adjuncted with countless hours, call it a lifetime of research. With 264 pages packed with 1,000s of ideas, it's a certainty you'll find numerous gems within its pages which you'll be able to add to your own realtor success formula. The book is also an enjoyable read, full of humor and interesting anecdotes, so it's guaranteed you won't be rubbing your eyes.