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What Americans Really Want... Really: The Truth about Our Hopes, Dreams, and
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What Americans Really Want... Really: The Truth about Our Hopes, Dreams, and Fears Hardcover - 2009

by Frank Luntz

The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.


From the publisher

Includes bibliographical references and index.

Details

  • Title What Americans Really Want... Really: The Truth about Our Hopes, Dreams, and Fears
  • Author Frank Luntz
  • Binding Hardcover
  • Edition First Edition
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Hachette Books, Scranton, Pennsylvania, U.S.A.
  • Date 2009-09-15
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9781401322816 / 1401322816
  • Weight 1.27 lbs (0.58 kg)
  • Dimensions 9.54 x 6.16 x 1.03 in (24.23 x 15.65 x 2.62 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Themes
    • Interdisciplinary Studies: Pop Culture
  • Library of Congress subjects National characteristics, American, Public opinion - United States
  • Library of Congress Catalog Number 2009023228
  • Dewey Decimal Code 306.309

Media reviews

Citations

  • Publishers Weekly, 07/27/2009, Page 55

About the author

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. Dr. Luntz lives in Alexandria, VA.
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What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears
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by Frank I. Luntz

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What Americans Really Want... Really : The Truth about Our Hopes, Dreams, and Fears
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What Americans Really Want... Really : The Truth about Our Hopes, Dreams, and Fears

by Luntz, Frank

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What Americans Really Want... Really : The Truth about Our Hopes, Dreams, and Fears

by Luntz, Frank

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