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The New Chameleons: How to Connect with Consumers Who Defy Categorization
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The New Chameleons: How to Connect with Consumers Who Defy Categorization Paperback - 2021

by Michael R. Solomon


Details

  • Title The New Chameleons: How to Connect with Consumers Who Defy Categorization
  • Author Michael R. Solomon
  • Binding Paperback
  • Pages 296
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2021-02-23
  • Features Bibliography, Index
  • ISBN 9781398600041 / 1398600040
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 8.4 x 5.4 x 1 in (21.34 x 13.72 x 2.54 cm)
  • Library of Congress subjects Group identity, Consumer behavior
  • Library of Congress Catalog Number 2020044129
  • Dewey Decimal Code 658.834

About the author

Michael R. Solomon is professor of marketing in the Haub School of Business at Saint Joseph's University and he resides in Philadelphia, Pennsylvania. He advises global clients in leading industries on marketing strategies to make them more consumer-centric. He is the author of several leading textbooks on marketing, consumer behavior, advertising and social media.
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