Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Busine Paperback - 2012

From the rear cover

The one-stop resource for creating irresistible content and building a loyal following, revised and updated

How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their ideas through blogs, YouTube, Facebook, Twitter, Google+, and other platforms--and used them to establish credibility and build a loyal customer base.

This revised and updated edition shows you how to:

• Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
• Use social media to get your content and ideas distributed as widely as possible
• Get to the meat of your message in practical, commonsense language, and define the goals of your content strategy
• Powerfully communicate your service, product, or message across various web media and mobile platforms

Boost your online presence and engage with customers like never before with Content Rules. Find out more at ContentRulesBook.com.