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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in
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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World Paperback - 2005 - 1st Edition

by Curtis P. Haugtvedt (Editor); Karen A. Machleit (Editor); Richard Yalch (Editor)


From the publisher

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.

The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.

Broken into six sections, this book:

  • focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum;
  • examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks;
  • provides readers with reasons why consumers customize products and the benefits of customization;
  • discusses the psychological effects of site design;
  • asks the question of whether the Internet empowers consumers to make better decisions; and
  • discusses research tools that can be used online.

Details

  • Title Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
  • Author Curtis P. Haugtvedt (Editor); Karen A. Machleit (Editor); Richard Yalch (Editor)
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 574
  • Volumes 1
  • Language ENG
  • Publisher Psychology Press
  • Date 2005-01-13
  • Features Bibliography, Index
  • ISBN 9780805851557 / 0805851550
  • Weight 1.69 lbs (0.77 kg)
  • Dimensions 8.98 x 6.12 x 1.17 in (22.81 x 15.54 x 2.97 cm)
  • Library of Congress subjects Electronic commerce, Consumer behavior
  • Library of Congress Catalog Number 2004027585
  • Dewey Decimal Code 659.144

About the author

Haugtvedt, Curtis P.; Machleit, Karen A.; Yalch, Richard
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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web adverti
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Online Consumer Psychology: Understanding And Influencing Consumer Behavior in the Virtual World
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Online Consumer Psychology: Understanding And Influencing Consumer Behavior in the Virtual World

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