Description:
Michael Joseph Ltd. Hardcover. Used; Good. Simply Brit welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring theres something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 01/12/2004
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Summary
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?Godin showed that the traditional Ps that marketers had used for decades to get their products noticed—pricing, promotion, publicity, packaging, etc.—weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.
First line
Marketers for years have talked about the five Ps of marketing.
Details
- Title Purple Cow
- Author Seth Godin
- Binding unknown
- Pages 160
- Publisher Michael Joseph Ltd, New York, New York, U.S.A.
- Date January 12, 2004
- ISBN 9780718146962
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Purple Cow: Transform Your Business by Being Remarkable
by Godin, Seth
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Purple Cow: Transform Your Business by Being Remarkable
by Godin, Seth
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Purple Cow : Transform Your Business by Being Remarkable
by Seth Godin
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- Hardcover
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- ISBN 10 / ISBN 13
- 9780718146962 / 0718146964
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