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Sport Consumer Behaviour: Marketing Strategies Paperback - 2022
by Daniel C. Funk; Kostas Alexandris; Heath McDonald
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- Title Sport Consumer Behaviour: Marketing Strategies
- Author Daniel C. Funk; Kostas Alexandris; Heath McDonald
- Binding Paperback
- Pages 338
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2022-08-02
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780367552435 / 0367552434
- Weight 1.28 lbs (0.58 kg)
- Dimensions 9.69 x 6.85 x 0.74 in (24.61 x 17.40 x 1.88 cm)
- Library of Congress subjects Sports - Marketing, Consumer behavior
- Library of Congress Catalog Number 2022004342
- Dewey Decimal Code 796.068
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Sport Consumer Behaviour
by Funk, Daniel C,Alexandris, Kostas,McDonald, Heath
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Routledge, 8/2/2022 12:00:01 AM. paperback. Good. 0.8661 in x 9.6850 in x 6.8110 in. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.
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Sport Consumer Behaviour: Marketing Strategies
by Daniel C Funk
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New. Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world's leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: user experience and service design segmenting consumer markets, building profiles, and branding decision-making and psychological consequences consumer motivation, constraints, and personalities service quality and customer satisfaction socio-cultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), esports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including…
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Sport Consumer Behaviour: Marketing Strategies
by Funk, Daniel C./ Alexandris, Kostas/ Mcdonald, Heath
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Routledge, 2022. Paperback. New. 2nd edition. 352 pages. 9.69x6.88x0.79 inches.
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Sport Consumer Behaviour: Marketing Strategies
by Daniel C Funk
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SPORT CONSUMER BEHAVIOUR
by FUNK, DANIEL | ALEXANDRI
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Sport Consumer Behaviour
by Heath McDonald Daniel C. Funk
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Taylor & Francis Group , pp. 338 . Papeback. New.
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Sport Consumer Behaviour: Marketing Strategies
by Funk, Daniel C./ Alexandris, Kostas/ Mcdonald, Heath
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Routledge, 2022. Paperback. New. 2nd edition. 352 pages. 9.69x6.88x0.79 inches.
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Sport Consumer Behaviour
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