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Services Marketing: Concepts, Strategies, & Cases
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Services Marketing: Concepts, Strategies, & Cases Paperback -

by K. Douglas Hoffman; John E. Bateson


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  • Title Services Marketing: Concepts, Strategies, & Cases
  • Author K. Douglas Hoffman; John E. Bateson
  • Binding Paperback
  • Pages 448
  • Volumes 1
  • Language ENG
  • Publisher Cengage Learning
  • Features Bibliography, Index
  • ISBN 9780357718308 / 0357718305
  • Weight 1.7 lbs (0.77 kg)
  • Dimensions 10.79 x 8.43 x 0.63 in (27.41 x 21.41 x 1.60 cm)
  • Library of Congress subjects Service industries - Marketing
  • Library of Congress Catalog Number 2022922656
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Services Marketing: Concepts, Strategies, & Cases
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Services Marketing: Concepts, Strategies, & Cases

by Hoffman, K. Douglas/ Bateson, John E. G.

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Services Marketing: Concepts, Strategies, & Cases
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Services Marketing: Concepts, Strategies, & Cases

by K. Hoffman

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9780357718308 / 0357718305
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Services Marketing: Concepts, Strategies, & Cases
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Services Marketing: Concepts, Strategies, & Cases

by Hoffman, K. Douglas

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Services MarketingConcepts, Strategies, & Cases
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Services MarketingConcepts, Strategies, & Cases

by Cengage Learning

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