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Cengage Learning, 2023. Paperback. New. 6th edition. 448 pages. 10.87x8.50x1.14 inches.
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Services Marketing: Concepts, Strategies, & Cases Paperback -
by K. Douglas Hoffman; John E. Bateson
Details
- Title Services Marketing: Concepts, Strategies, & Cases
- Author K. Douglas Hoffman; John E. Bateson
- Binding Paperback
- Pages 448
- Volumes 1
- Language ENG
- Publisher Cengage Learning
- Features Bibliography, Index
- ISBN 9780357718308 / 0357718305
- Weight 1.7 lbs (0.77 kg)
- Dimensions 10.79 x 8.43 x 0.63 in (27.41 x 21.41 x 1.60 cm)
- Library of Congress subjects Service industries - Marketing
- Library of Congress Catalog Number 2022922656
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Services Marketing: Concepts, Strategies, & Cases
by Hoffman, K. Douglas/ Bateson, John E. G.
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Services Marketing: Concepts, Strategies, & Cases
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Services MarketingConcepts, Strategies, & Cases
by Cengage Learning
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