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Strategic Brand Management: A European Perspective
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Strategic Brand Management: A European Perspective Paperback - 2008 - 1st Edition

by Kevin Lane Keller


From the publisher

Includes bibliographical references and index.

Details

  • Title Strategic Brand Management: A European Perspective
  • Author Kevin Lane Keller
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 829
  • Volumes 1
  • Language ENG
  • Publisher FT Press, U.K.
  • Date 2008-05
  • Illustrated Yes
  • ISBN 9780273706328 / 0273706322
  • Library of Congress subjects Brand name products - Management
  • Library of Congress Catalog Number 2008003326
  • Dewey Decimal Code 658.827
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Strategic Brand Management: A European Perspective

Strategic Brand Management: A European Perspective

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Strategic Brand Management: A European Perspective

Strategic Brand Management: A European Perspective

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Strategic Brand Management : A European Perspective
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Strategic Brand Management : A European Perspective

by Aperia, Tony, Keller, Kevin Lane, Georgson, Mats

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Strategic Brand Management : A European Perspective
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Strategic Brand Management : A European Perspective

by Aperia, Tony, Keller, Kevin Lane, Georgson, Mats

  • Used
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ISBN 10 / ISBN 13
9780273706328 / 0273706322
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Strategic Brand Management: A European Perspective Keller, Kevin Lane; Aperia, Tony and Georgson,...
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Strategic Brand Management: A European Perspective Keller, Kevin Lane; Aperia, Tony and Georgson, Mats

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