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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition Hardcover - 2005

by Al Ries; Jack Trout


First line

If marketing is war, let us make the most of us.

Details

  • Title Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
  • Author Al Ries; Jack Trout
  • Binding Hardcover
  • Edition INTERNATIONAL ED
  • Pages 216
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Education, Blacklick, Ohio, U.S.A.
  • Date November 22, 2005
  • Illustrated Yes
  • ISBN 9780071460828 / 0071460829
  • Weight 1.15 lbs (0.52 kg)
  • Dimensions 8.1 x 7.6 x 1 in (20.57 x 19.30 x 2.54 cm)
  • Library of Congress subjects Marketing, Competition
  • Library of Congress Catalog Number 2005054322
  • Dewey Decimal Code 658.8

About the author

Al Ries is Chairman of Ries & Ries, an Atlanta-based marketing strategy firm. He is a legendary marketing strategist and the bestselling author/coauthor of eleven books on marketing. Ries writes a monthly marketing column for AdAge.com, and he is frequently quoted in major publications.

Jack Trout is President of Trout & Partners Ltd., where he supervises a global network of experts that apply his concepts and develop his methodology around the world. Trout is recognized as the world's foremost marketing strategist; his concept of "positioning" has become the world's #1 business strategy. Trout writes a bimonthly column for Forbes.com.

Ries and Trout are also the authors of the marketing classic Positioning.

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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition (Business Books)
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition (Business Books)

by Ries, A. & Trout, J.

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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

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Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition
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Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition

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Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition
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Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition

by Trout, Jack, Ries, Al

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Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition
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Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition

by Trout, Jack, Ries, Al

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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

by Ries, Al; Trout, Jack

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Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition

Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition

by Al Ries; Jack Trout

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Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition

Marketing Warfare: 20th Anniversary Edition : Authors' Annotated Edition

by Al Ries; Jack Trout

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ISBN 10 / ISBN 13
9780071460828 / 0071460829
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McGraw-Hill Education, 2005. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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£6.22
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
Stock Photo: Cover May Be Different

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

by Ries, Al

  • Used
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Binding
Hardcover
ISBN 10 / ISBN 13
9780071460828 / 0071460829
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