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Direct Marketing: Strategy, Planning, Execution
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Direct Marketing: Strategy, Planning, Execution Hardcover - 2000 - 4th Edition

by Edward L. Nash


Details

  • Title Direct Marketing: Strategy, Planning, Execution
  • Author Edward L. Nash
  • Binding Hardcover
  • Edition number 4th
  • Edition 4
  • Pages 600
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, Blacklick, Ohio, U.S.A.
  • Date 2000-01
  • Illustrated Yes
  • ISBN 9780071352871 / 0071352872
  • Weight 2.22 lbs (1.01 kg)
  • Dimensions 9.3 x 6.3 x 1.6 in (23.62 x 16.00 x 4.06 cm)
  • Library of Congress subjects Direct marketing
  • Library of Congress Catalog Number 99054038
  • Dewey Decimal Code 658.84

About the author

Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries. He also teaches direct marketing at New York University and Virginia Commonwealth University. Prior to forming Team Nash, he was Executive Vice President of Bozell Worldwide, Inc., where he oversaw the strategic development of U.S. global direct marketing programs. Ed began his career as a copywriter and has been marketing Vice President for LaSalle Extension University, President of Capitol Record Club, Executive Vice President of Rapp Collins, and President/CEO of BBDO Direct, which he founded and ran for five years. He is the author of Database Marketing: The Ultimate Selling Tool and editor-in-chief of The Direct Marketing Handbook, both published by McGraw-Hill.
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Direct Marketing: Strategy, Planning, Execution
Stock Photo: Cover May Be Different

Direct Marketing: Strategy, Planning, Execution

by Nash, Edward

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Direct Marketing: Strategy, Planning, Execution
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Direct Marketing: Strategy, Planning, Execution
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Direct Marketing: Strategy, Planning, Execution

by Nash, Edward

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Direct Marketing: Strategy, Planning, Execution
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Direct Marketing: Strategy, Planning, Execution

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Direct Marketing: Strategy, Planning, Execution
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Direct Marketing: Strategy, Planning, Execution

by Nash, Edward L

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Direct Marketing: Strategy, Planning, Execution
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Direct Marketing: Strategy, Planning, Execution
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Direct Marketing: Strategy, Planning, Execution

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Direct Marketing: Strategy, Planning, Execution
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Direct Marketing: Strategy, Planning, Execution

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