Radical Business: The Root of Your Work and How It Can Change the World Hardcover -

From the publisher

Do you have, work for, or dream of starting a business or organization that positively impacts the world while also turning a profit?

Radical Business is a blueprint for business owners and businesses ready to usher in a newer, practical form of doing business. By learning more about what a social enterprise is and how it can apply to any business, employee, activist, consumer, or citizen, we can use the golden rule as a catalyst for a different mindset.

Radical business is not a brand new operational system, it's a way of returning to the root or origin. A genuinely radical business goes back to its root purpose: to meet a customer's need, solve a problem, and provide value.

David Gaines outlines his Seven Seeds framework for a truly radical business model, including:

Supply Chain: Behind Every Product Is a Story

Employees: Successful Brands Are Built By Happy Teams

Customers: What is Ethical Marketing?

Community: Fostering Healthy Interdependence

Competitors: A Rising Tide Lifts All Boats

Environment: Rethinking the Costs & Benefits to Going Green

Self: True Sustainability Requires Self Care

In Radical Business, Gaines provides real-life business insight with case studies of successful companies who have taken action to grow their profitability and positive impact. He provides actionable steps towards making a positive impact with in-depth analysis of supply chain, employee, customer, competitor, communal, and environmental interactions.

As the world rapidly changes, and we realize that it needs more businesses that do good, Radical Business can help us leave the world better than we found it.

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