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Brands: An Integrated Marketing, Finance, and Societal Perspective Paperback - 2020
by Bobby J. Calder
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- Title Brands: An Integrated Marketing, Finance, and Societal Perspective
- Author Bobby J. Calder
- Binding Paperback
- Pages 94
- Volumes 1
- Language ENG
- Publisher Now Publishers
- Date 2020-11-16
- ISBN 9781680837469 / 168083746X
- Weight 0.32 lbs (0.15 kg)
- Dimensions 9.21 x 6.14 x 0.19 in (23.39 x 15.60 x 0.48 cm)
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Stock Photo: Cover May Be Different
Brands: An Integrated Marketing, Finance, and Societal Perspective
by Calder, Bobby J.
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- 9781680837469 / 168083746X
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Now Publishers Inc, 2020. Paperback. New. 94 pages. 9.21x6.14x0.19 inches.
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Brands: An Integrated Marketing, Finance, and Societal Perspective
by Bobby J Calder
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- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781680837469 / 168083746x
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Stock Photo: Cover May Be Different
Brands: An Integrated Marketing, Finance, and Societal Perspective
by Bobby J. Calder
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- 9781680837469 / 168083746x
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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Brands: An Integrated Marketing, Finance, and Societal Perspective.
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Stock Photo: Cover May Be Different
Brands: An Integrated Marketing, Finance, and Societal Perspective
by Bobby J Calder
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781680837469 / 168083746x
- Quantity Available
- 10
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Southport, Merseyside, United Kingdom
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Brands: An Integrated Marketing, Finance, and Societal Perspective (Foundations and Trends(r) in Marketing)
by Calder, Bobby J
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Kraków, Poland
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Now Publishers, 2020 8vo (23.5 cm). VIII, 85 pp. Laminated wrappers. "Brands: An Integrated Marketing, Finance, and Societal Perspective draws on research on the marketing-finance interface to suggest how marketing and finance can become better aligned. The overriding issue is how to use the power of brands to link marketing's role in creating value for consumers and finance's role in deploying assets to obtain the best financial returns and shareholder value. In addition, with the growing attention to corporate responsibility, the relevance of brands for how firms address stakeholders other than consumers is considered. After a short introduction, Section 2 describes the fundamental practical problem with the marketing-finance interface. Section 3 examines several issues that create conceptual confusion around the marketing-finance interface. Section 4 reviews evidence that despite difficulties with the marketing-finance interface, brands do matter for firm financial performance and for…
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