REALITY CHECK Hardback - 2008
by Kawasaki, Guy
More uncommoncommon sensefrom the bestsellingauthor of The Artof the Start.
In Silicon Valley slang, a 'bozo explosion' is what causes a lean,mean, fighting machine of a company to slide into mediocrity. AsGuy Kawasaki puts it, 'If the two most popular words in yourcompany are partner and strategic, and partner has become a verb,and strategic is used to describe decisions and activities that don'tmake sense' . . . it's time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputationas an entrepreneur, venture capitalist, and irreverent pundit.His 2004 bestseller, The Art of the Start, has become the mostacclaimed bible for small business. And his blog is consistently oneof the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, andcontrarian opinions in handy book form. From competition tocustomer service, innovation to marketing, he shows readers howto ignore fads and foolishness while sticking to commonsense practices.He explains, for instance:
á How to get a standing ovation
á The art of schmoozing
á How to create a community
á The top ten lies of entrepreneurs
á Everything you wanted to know about getting a job in SiliconValley but didn't know who to ask
Provocative, useful, and very funny, this 'no bull shiitake'book will show you why readers around the world love GuyKawasaki.
Summary
In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
• How to get a standing ovation
• The art of schmoozing
• How to create a community
• The top ten lies of entrepreneurs
• Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask
Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.
Details
- Title REALITY CHECK
- Author Kawasaki, Guy
- Binding Hardback
- Edition First Edition
- Pages 496
- Language EN
- Publisher Portfolio Hardcover, New York, New York, U.S.A.
- Date 2008-10-30
- ISBN 9781591842231
More Copies for Sale
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion
by Kawasaki, Guy
- Used
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781591842231 / 1591842239
- Quantity Available
- 1
- Seller
-
Eugene , Oregon, United States
- Item Price
-
£3.63£3.22 shipping to USA
Show Details
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion
by Kawasaki, Guy
- Used
- Condition
- UsedGood
- ISBN 10 / ISBN 13
- 9781591842231 / 1591842239
- Quantity Available
- 1
- Seller
-
Imperial, Missouri, United States
- Item Price
-
£3.75FREE shipping to USA
Show Details
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion
by Kawasaki, Guy
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781591842231 / 1591842239
- Quantity Available
- 1
- Seller
-
Houston, Texas, United States
- Item Price
-
£4.57FREE shipping to USA
Show Details
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion
by Kawasaki, Guy
- Used
- Acceptable
- Hardcover
- Condition
- Used - Acceptable
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781591842231 / 1591842239
- Quantity Available
- 1
- Seller
-
Kingwood, Texas, United States
- Item Price
-
£4.58FREE shipping to USA
Show Details
Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Guy Kawasaki
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781591842231 / 1591842239
- Quantity Available
- 2
- Seller
-
Seattle, Washington, United States
- Item Price
-
£5.10FREE shipping to USA
Show Details
Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Guy Kawasaki
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781591842231 / 1591842239
- Quantity Available
- 2
- Seller
-
Seattle, Washington, United States
- Item Price
-
£5.10FREE shipping to USA
Show Details
Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Guy Kawasaki
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781591842231 / 1591842239
- Quantity Available
- 2
- Seller
-
Seattle, Washington, United States
- Item Price
-
£5.10FREE shipping to USA
Show Details
Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Kawasaki, Guy
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9781591842231 / 1591842239
- Quantity Available
- 2
- Seller
-
Reno, Nevada, United States
- Item Price
-
£5.61FREE shipping to USA
Show Details
Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Kawasaki, Guy
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9781591842231 / 1591842239
- Quantity Available
- 1
- Seller
-
Reno, Nevada, United States
- Item Price
-
£5.61FREE shipping to USA
Show Details
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Guy Kawasaki
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781591842231 / 1591842239
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
£6.16FREE shipping to USA