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Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities Paperback - 2015

Name: Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore&#39;s Content and Marketing Capabilities
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Author: Wicklund, Phillip
ISBN: 9781484212370

by Phillip Wicklund

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From the publisher

Sitecore was recently recognized as one of the most reputable/reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. Sitecore is a very large, complex platform that performs many robust functions and capabilities.

As such, marketers and end users often have a hard time coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities provides that opportunity. The flow of the book will take newbies step-by-step on how to configure Sitecore content, personalization, and marketing automation capabilities. Sprinkled in through the book will be callouts that highlight strategies and best practices--taking the book beyond just the "how to" step-by-step procedures that can be found elsewhere. Practical Sitecore 8 Configuration and Strategy:

Brings you up to speed on Sitecore without requiring a training class.
Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end.
Rounds out existing sources of documentation with strategies and best practices from real-world experience.

What You'll Learn

How to manage content in Sitecore
How to create web forms and landing pages
How to optimize the site through personalization and A/B/N testing
How to use Sitecore for your marketing campaigns
How to leverage analytics for custom measurement/engagement strategies
How to create a robust governance plan for your Sitecore properties

Who This Book Is For

The key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform.

From the rear cover

Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities offers a comprehensive overview of Sitecore's web content management solutions, and provides step-by-step guidance for configuring Sitecore's personalization, testing, and marketing automation capabilities. The book highlights strategies and best practices--taking it beyond just the "how to" procedures that can be found elsewhere. Sitecore was recently recognized as one of the most reputable and reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. But because Sitecore is a very large and complex platform, marketers and end users often have difficulty coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy provides the solution you need to get started using Sitecore today. Practical Sitecore 8 Configuration and Strategy:

Brings you up to speed on Sitecore without requiring a training class
Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end
Rounds out existing sources of documentation with strategies and best practices from real-world experience

Details

Title Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities
Author Phillip Wicklund
Binding Paperback
Pages 317
Volumes 1
Language ENG
Publisher Apress
Date 2015-12-13
Illustrated Yes
Features Illustrated, Index
ISBN 9781484212370 / 1484212371
Weight 1.3 lbs (0.59 kg)
Dimensions 10 x 7 x 0.71 in (25.40 x 17.78 x 1.80 cm)
Library of Congress subjects Web site development, Internet marketing
Library of Congress Catalog Number 2015957384
Dewey Decimal Code 006.7

About the author

Phil Wicklund is a regional practice manager (responsible for the Sitecore team) at RBA, Inc. He provides managerial, operational, and profit/loss oversight across RBA's portals, business intelligence, enterprise social, collaboration, and managed services teams within RBA's North region. Phil started working in IT in 2003 and has since designed and deployed many dozens of large-scale enterprise solutions, including many for Fortune 50 companies. As a regional practice manager he owns the profit/loss for his practice which has him performing many activities beyond a typical technologist, such as ownership of a great employee experience, ensuring unparalleled customer satisfaction, opportunity tracking/planning in CRM, pre-sales solution alignment with customers, account strategies, go-to market strategies, marketing/promotion strategies, and fiscal budgetary responsibilities. Phil is currently in his 2nd year of Doctoral studies at the University of St. Thomas. He works to extend his studies in technology and business by deepening his understanding of Organizational Leadership, working toward a dissertation that combines the three disciplines. He hopes to graduate in late 2016 or spring of 2017.

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