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Vanguard: Vintage Originals: My Private Brand
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Vanguard: Vintage Originals: My Private Brand Hardcover - 2017

by Christopher a. Durham; Teri Campbell (Photographer)


From the publisher

Why Vanguard? According to the Oxford University Press, a vanguard is, "A group of people leading the way in new developments or ideas: the experimental spirit of the modernist vanguard" or "a position at the forefront of new developments or ideas."

Walgreens, A&P, Sears, JCPenney, Kroger, Safeway, Radio Shack. The names read like a who's who of American retail. Along with their contemporaries, they were entrepreneurs and innovators who created the template for today's Private Brand. They created brands that stretched well beyond the confines of grocery to include virtually every retail channel and category. The brands that their teams created - are the Vanguard of branding in America.

This book is a photographic journey through time of private brands. Vanguard reveals the power of great design and celebrates the innovation and leadership. These are the vintage originals.

Details

  • Title Vanguard: Vintage Originals: My Private Brand
  • Author Christopher a. Durham; Teri Campbell (Photographer)
  • Binding Hardcover
  • Pages 232
  • Volumes 1
  • Language ENG
  • Publisher Folio28 LLC
  • Date 2017-09-01
  • Illustrated Yes
  • Features Illustrated
  • ISBN 9780991522057 / 0991522052
  • Weight 1.96 lbs (0.89 kg)
  • Dimensions 10 x 8 x 0.75 in (25.40 x 20.32 x 1.91 cm)
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Vanguard: Vintage Originals: My Private Brand
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Vanguard: Vintage Originals: My Private Brand

by Christopher A Durham

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Vanguard: Vintage Originals: My Private Brand

by Christopher A Durham

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Vanguard: Vintage Originals: My Private Brand

Vanguard: Vintage Originals: My Private Brand

by Christopher a Durham

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ISBN 10 / ISBN 13
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Vanguard: Vintage Originals: My Private Brand
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Vanguard: Vintage Originals: My Private Brand

by Durham, Christopher A; Campbell, Teri [Photographer]

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ISBN 10 / ISBN 13
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