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Marketing Corporate Image: The Company as Your #1 Product
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Marketing Corporate Image: The Company as Your #1 Product Hardcover - 1991

by James R. Gregory; Jack G. Wiechmann (With); Foreword by John O'Toole


From the publisher

Influence consumer choices, build brands, pre-sell new products or services, and add value to your company in the minds of customers and investors -- simply by treating company image as your number one product. Based on exclusive interviews with successful image-makers, this book skillfully analyzes the advertising strategies of top corporations like General Electric and GTE. Also explores the concept of "advocacy advertising" -- campaigns that ally the company with political, social, or environmental issues that affect its markets. You'll discover how to:
-- Use image advertising to support your products-- Change outdated images
-- Control crises-- Establish a unified public identity in the wake of mergers, takeovers, and other dramatic corporate changes

Details

  • Title Marketing Corporate Image: The Company as Your #1 Product
  • Author James R. Gregory; Jack G. Wiechmann (With); Foreword by John O'Toole
  • Binding Hardcover
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher NTC Business Books, Lincolnwood, IL
  • Date 1991-08
  • ISBN 9780844232829 / 0844232823
  • Weight 1.45 lbs (0.66 kg)
  • Dimensions 9.3 x 6.4 x 1 in (23.62 x 16.26 x 2.54 cm)
  • Library of Congress Catalog Number 90026392
  • Dewey Decimal Code 659.1
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Marketing Corporate Image : The Company As Your Number One Product
Stock Photo: Cover May Be Different

Marketing Corporate Image : The Company As Your Number One Product

by Wiechmann, Jack G., Gregory, James R

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9780844232829 / 0844232823
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Marketing Corporate Image: The Company As Your Number One Product
Stock Photo: Cover May Be Different

Marketing Corporate Image: The Company As Your Number One Product

by James R. Gregory, Jack G. Wiechmann

  • Used
  • Hardcover
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Binding
Hardcover
ISBN 10 / ISBN 13
9780844232829 / 0844232823
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Natl Textbook Co Trade, 1991-08-01. Hardcover. Used:Good.
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Marketing Corporate Image: The Company As Your Number One Product
Stock Photo: Cover May Be Different

Marketing Corporate Image: The Company As Your Number One Product

by James R. Gregory; Jack G. Wiechmann

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780844232829 / 0844232823
Quantity Available
1
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HOUSTON, Texas, United States
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Natl Textbook Co Trade, 1991-08. Hardcover. Good.
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Marketing Corporate Image: The Company As Your Number One Product
Stock Photo: Cover May Be Different

Marketing Corporate Image: The Company As Your Number One Product

by Gregory, James R., Wiechmann, Jack G.

  • Used
  • Signed
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Used - Collectible - Very Good
ISBN 10 / ISBN 13
9780844232829 / 0844232823
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Natl Textbook Co Trade. Collectible - Very Good. Signed Copy Collectible - Very Good. Very Good dust jacket. Signed/Inscribed by Gregory on front endpage.
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