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Making the News: A Guide for Activists an Nonprofits
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Making the News: A Guide for Activists an Nonprofits Paperback - 2003

by Jason Salzman


From the publisher

With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy -- ideas for all kinds of media events are described.

Details

  • Title Making the News: A Guide for Activists an Nonprofits
  • Author Jason Salzman
  • Binding Paperback
  • Edition [ Edition: Repri
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher Basic Books
  • Date 2003-07-10
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780813340951 / 0813340950
  • Weight 0.79 lbs (0.36 kg)
  • Dimensions 8.48 x 5.52 x 0.87 in (21.54 x 14.02 x 2.21 cm)
  • Reading level 1170
  • Library of Congress subjects Fund raising - United States, Mass media - Social aspects - United States
  • Library of Congress Catalog Number 2003011911
  • Dewey Decimal Code 659.097

About the author

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.
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MAKING THE NEWS

MAKING THE NEWS: A GUIDE FOR ACTIVISTS AND NONPROFITS

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