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Euromarketing and the Future Hardcover - 1996 - 1st Edition
by Erdener Kaynak; Lynn R. Kahle
First line
SUMMARY. This article attempts to place the future of marketing in Europe within a more general political-economic context, and to use the implications of European unification during the past 50 years to make some predictions for the next 50.
Details
- Title Euromarketing and the Future
- Author Erdener Kaynak; Lynn R. Kahle
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 212
- Volumes 1
- Language ENG
- Publisher Routledge
- Date June 1996
- Illustrated Yes
- ISBN 9780789060150 / 0789060159
- Weight 1.09 lbs (0.49 kg)
- Dimensions 8.94 x 6.06 x 0.78 in (22.71 x 15.39 x 1.98 cm)
- Library of Congress subjects Internet marketing - United States, Marketing - European Economic Community
- Library of Congress Catalog Number 95045914
- Dewey Decimal Code 658.872
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Euromarketing and the Future
by Kahle, Lynn R., ed.
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- 9780789060150 / 0789060159
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International Business Press, New York, 2003. Hardcover. As New. 8vo, hardcover. No dj, as published. As new condition. Contents bright, crisp & clean, unread; covers glossy. xxiv, 184 p. Co-published simultaneously as Journal of Euromarketing, Volume 12, Nos. 3/4, 2003.
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Euromarketing and the Future
by Erdener Kaynak
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Hardback. New. Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal ball just an international panel of business scholars who draw on their extensive experience to help you develop effective management and marketing plans for the years to come. Euromarketing and the Future examines European marketing systems of the past and present to forecast Europe's likely role in the global economy. The book addresses e-commerce and the Internet as they relate to Europe; privatization and the move toward a market economy in Eastern Europe; the effect of global…
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Stock Photo: Cover May Be Different
Euromarketing and the Future
by Kaynak, Erdener (Author)/ Kahle, Lynn R (Author)
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780789060150 / 0789060159
- Quantity Available
- 1
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Exeter, Devon, United Kingdom
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£100.09£10.00 shipping to USA
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Haworth Press, 1996. Hardcover. New. 1st edition. 185 pages. 8.70x6.26x0.83 inches.
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