Skip to content

The Mass Marketing of Politics
Stock Photo: Cover May Be Different

The Mass Marketing of Politics Paperback - 1999

by Bruce I. Newman


From the publisher

The Mass Marketing of Politics demonstrates how The United States? contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.

Details

  • Title The Mass Marketing of Politics
  • Author Bruce I. Newman
  • Binding Paperback
  • Edition 1st Edition
  • Pages 184
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc
  • Date 1999-07-02
  • ISBN 9780761909590 / 0761909591
  • Weight 0.56 lbs (0.25 kg)
  • Dimensions 9.18 x 6.06 x 0.38 in (23.32 x 15.39 x 0.97 cm)
  • Library of Congress subjects Political campaigns - United States, United States - Politics and government -
  • Library of Congress Catalog Number 99-6266
  • Dewey Decimal Code 324.720
Back to Top

More Copies for Sale

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

by Newman, Bruce I

  • Used
  • very good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780761909590 / 0761909591
Quantity Available
1
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
£7.18
£8.57 shipping to USA

Show Details

Description:
Paperback. Very Good.
Item Price
£7.18
£8.57 shipping to USA
The Mass Marketing of Politics : Democracy in an Age of Manufactured Images
Stock Photo: Cover May Be Different

The Mass Marketing of Politics : Democracy in an Age of Manufactured Images

by Newman, Bruce I

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780761909590 / 0761909591
Quantity Available
1
Seller
Reno, Nevada, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£5.99
FREE shipping to USA

Show Details

Description:
SAGE Publications, Incorporated. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
£5.99
FREE shipping to USA
The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
Stock Photo: Cover May Be Different

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

by Bruce I. Newman

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780761909590 / 0761909591
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£19.33
FREE shipping to USA

Show Details

Description:
Sage Publications, Inc, 1999-07-02. Paperback. Good.
Item Price
£19.33
FREE shipping to USA
The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
Stock Photo: Cover May Be Different

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

by Newman, Bruce I

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780761909590 / 0761909591
Quantity Available
5
Seller
campbelltown, Florida, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
£79.31
FREE shipping to USA

Show Details

Description:
SAGE Publications, Inc. Paperback. New. 9x6x0.
Item Price
£79.31
FREE shipping to USA
The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
Stock Photo: Cover May Be Different

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

by Bruce I. Newman

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780761909590 / 0761909591
Quantity Available
10
Seller
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£112.03
£9.95 shipping to USA

Show Details

Description:
Paperback / softback. New. Mass Marketing of Politics
Item Price
£112.03
£9.95 shipping to USA
The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
Stock Photo: Cover May Be Different

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

by Newman, Bruce I

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780761909590 / 0761909591
Quantity Available
1
Seller
San Diego, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£96.66
£4.41 shipping to USA

Show Details

Description:
SAGE Publications, Inc, 1999-07-02. Paperback. New. New. In shrink wrap. Looks like an interesting title!
Item Price
£96.66
£4.41 shipping to USA
The Mass Marketing of Politics
Stock Photo: Cover May Be Different

The Mass Marketing of Politics

by Bruce I. Newman

  • New
Condition
New
ISBN 10 / ISBN 13
9780761909590 / 0761909591
Quantity Available
1
Seller
Woodside, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£127.09
£3.23 shipping to USA

Show Details

Description:
Sage Publications , pp. 184 1st Edition . Papeback. New.
Item Price
£127.09
£3.23 shipping to USA