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Doing E-Business: Strategies for Thriving in an Electronic Marketplace
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Doing E-Business: Strategies for Thriving in an Electronic Marketplace Hardcover - 2000

by David Taylor; Alyse D. Terhune


From the publisher

Strategies for becoming a fully functional E-business

This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business E-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other E-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business.

David Taylor and Alyse Terhune (Stamford, CT) founded eMarket Holdings, LLC, an E-business strategy consulting firm in 1999. They have been e-commerce and e-business consultants for over a decade, primarily at Gartner Group, Inc.

First line

Information is power, or so the saying goes.

Details

  • Title Doing E-Business: Strategies for Thriving in an Electronic Marketplace
  • Author David Taylor; Alyse D. Terhune
  • Binding Hardcover
  • Edition 1st
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New York
  • Date December 15, 2000
  • Illustrated Yes
  • ISBN 9780471380658 / 0471380652
  • Weight 1.28 lbs (0.58 kg)
  • Dimensions 9.36 x 6.39 x 1.05 in (23.77 x 16.23 x 2.67 cm)
  • Library of Congress subjects Electronic commerce
  • Library of Congress Catalog Number 00043398
  • Dewey Decimal Code 658

About the author

DAVID TAYLOR, PhD, has been an e-business strategy and measurement consultant for fourteen years. Prior to cofounding eMarket Holdings in 1999, he was group vice president of e-business for Gartner Group. He started Gartner Group's consulting practice on EDI in 1987 and Gartner's E-Commerce research group in 1988. Before that, Taylor managed business applications software products for AT&T.
ALYSE D. TERHUNE has nearly twenty years' experience in the information technology field. She was a research director at Gartner Group and headed their Electronic Commerce and Extranet Application service prior to cofounding eMarket Holdings with David Taylor. Terhune has provided expert advice and consulting services to thousands of business leaders who are moving from traditional to hybrid online business models.
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Doing E-Business:  Thriving in an Electronic Marketplace

Doing E-Business: Thriving in an Electronic Marketplace

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New York: Wiley. Fine in Fine dust jacket. 2000. First Edition. Hardcover. Red book with title and author imprinted on spine in white. Full number line 10 9 8 7 6 5 4 3 2 1. Appendix, index. . 1.05 x 9.36 x 6.39 Inches. 292 pages. Strategies for becoming a fully functional E-business This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business E-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other E-business books miss, including the impact of the Net's underground… Read More
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Doing eBusiness: Thriving in an Electronic Marketplace
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Doing E-Business
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Doing E-Business

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Doing E-business: Strategies For Thriving In An Electronic Marketplace
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DOING E-BUSINESS: STRATEGIES FOR THRIVING IN AN ELECTRONIC MARKETPLACE
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DOING E-BUSINESS: STRATEGIES FOR THRIVING IN AN ELECTRONIC MARKETPLACE

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