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Inbound Marketing: Get Found Using Google, Social Media, and Blogs
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs Hardcover - 2010 - 1st Edition

by Brian Halligan; Dharmesh Shah; Foreword by David Meerman Scott


From the publisher

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

- Improve your rankings in Google to get more traffic
- Build and promote a blog for your business
- Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
- Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Details

  • Title Inbound Marketing: Get Found Using Google, Social Media, and Blogs
  • Author Brian Halligan; Dharmesh Shah; Foreword by David Meerman Scott
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 226
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Hoboken, N.J
  • Date 2010
  • Illustrated Yes
  • ISBN 9780470499313 / 0470499311
  • Weight 0.94 lbs (0.43 kg)
  • Dimensions 9.31 x 5.99 x 0.9 in (23.65 x 15.21 x 2.29 cm)
  • Library of Congress subjects Customer relations, Internet marketing
  • Library of Congress Catalog Number 2009020145
  • Dewey Decimal Code 658.872

About the author

Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses "get found." He is a former venture capitalist and seasoned sales and marketing executive. He is a frequent lecturer at MIT and Harvard Business School.

Dharmesh Shah is cofounder and CTO of HubSpot. He is a serial entrepreneur, angel investor, and authors the top-ranking blog OnStartups.com. He speaks frequently on the topics of marketing and entrepreneurship.

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Inbound Marketing : Get Found Using Google, Social Media, and Blogs

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Inbound Marketing : Get Found Using Google, Social Media, and Blogs

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs

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