Strategic Market Relationships: From Strategy to Implementation Paperback - 2007 - 2nd Edition
by Bill Donaldson; Tom O'Toole
From the rear cover
"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases."
--Ian Wilkinson, University of New South Wales, Australia
"This book is very clear and well structured and the illustrations will really help readers to understand this area."
--David Ford, University of Bath, UK
Organisations have to manage multiple and overlapping relationships and the increasing power and prevalence of these relationships means that they are at the centre of strategic decision-making. In this book, Donaldson and O'Toole address how organisations originate, sustain and develop relationships with customers, suppliers, competitors and other stakeholders from a strategic perspective. By comprehensively addressing relationships as a strategic issue and a basis for competition, firms can combine resources and accelerate learning across organisational boundaries to create a winning strategy for the future.
Strategic Market Relationships is essential reading for students studying relationship strategy, management or marketing. It is also an excellent guide for all managers who wish to gain a greater understanding of strategic market relationships.
This new edition has been thoroughly revised without losing any themes from the first edition. Strategic Market Relationships will:
- Present new themes and frameworks in areas such as relationship planning, relationship implementation, customer relationship management, communication in relationships via brands and electronic relationships.
- Provide an opportunity to improve decision-making skills for suppliers in the implementation of customer-driven programmes and for buyers in choosing suppliers.
Contain two case studies in each chapter, a commencement case illustration and an end of chapter teaching case, which demonstrate various aspects of relationships.
Details
- Title Strategic Market Relationships: From Strategy to Implementation
- Author Bill Donaldson; Tom O'Toole
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 296
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2007-06-01
- Illustrated Yes
- ISBN 9780470028803 / 0470028807
- Weight 1.2 lbs (0.54 kg)
- Dimensions 9.19 x 7.4 x 0.64 in (23.34 x 18.80 x 1.63 cm)
- Library of Congress subjects Business networks, Industrial management
- Library of Congress Catalog Number 2007006914
- Dewey Decimal Code 658.812
More Copies for Sale
Strategic Market Relationships - From Strategy to Implementation: Second Edition
by Donaldson, Bill
- Used
- very good
- Paperback
- Condition
- Used - Very Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780470028803 / 0470028807
- Quantity Available
- 1
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
- Item Price
-
£1.20£8.57 shipping to USA
Show Details
Strategic Market Relationships: From Strategy to Implementation (Second Edition)
by Donaldson, B. and O'Toole, T.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780470028803 / 0470028807
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, Aberdeen, United Kingdom
- Item Price
-
£2.00£12.75 shipping to USA
Show Details
Strategic Market Relationships: From Strategy to Implementation (Second Edition)
by Donaldson, B. and O'Toole, T.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780470028803 / 0470028807
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, Aberdeen, United Kingdom
- Item Price
-
£2.00£12.75 shipping to USA
Show Details
Strategic Market Relationships - from Strategy to Implementation: Second Edition
by Donaldson, B. & O'Toole, T.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780470028803 / 0470028807
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, Aberdeen, United Kingdom
- Item Price
-
£2.00£12.75 shipping to USA
Show Details
Strategic Market Relationships - from Strategy to Implementation: Second Edition
by Weeks, J. & Porter, K. (eds)
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780470028803 / 0470028807
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, Aberdeen, United Kingdom
- Item Price
-
£2.00£12.75 shipping to USA
Show Details
Strategic Market Relationships: From Strategy to Implementation
by Donaldson, B. and O'Toole, T.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780470028803 / 0470028807
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, Aberdeen, United Kingdom
- Item Price
-
£3.67£12.75 shipping to USA
Show Details
Strategic Market Relationships : From Strategy to Implementation
by O'Toole, Tom, Donaldson, Bill
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780470028803 / 0470028807
- Quantity Available
- 1
- Seller
-
Dunfermline, Fife, United Kingdom
- Item Price
-
£4.04£8.08 shipping to USA
Show Details
Strategic Market Relationships : From Strategy to Implementation
by O'Toole, Tom, Donaldson, Bill
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780470028803 / 0470028807
- Quantity Available
- 2
- Seller
-
Dunfermline, Fife, United Kingdom
- Item Price
-
£4.44£8.08 shipping to USA
Show Details
Strategic Market Relationships : From Strategy to Implementation
by O'Toole, Tom, Donaldson, Bill
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780470028803 / 0470028807
- Quantity Available
- 1
- Seller
-
Reno, Nevada, United States
- Item Price
-
£6.25FREE shipping to USA
Show Details
Strategic Market Relationships: From Strategy to Implementation
by Bill Donaldson; Tom O'Toole
- Used
- good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780470028803 / 0470028807
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
£11.06FREE shipping to USA