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Understanding the Older Consumer: The Grey Market
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Understanding the Older Consumer: The Grey Market Paperback - 1998

by Barrie Gunter


From the publisher

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.

Details

  • Title Understanding the Older Consumer: The Grey Market
  • Author Barrie Gunter
  • Binding Paperback
  • Edition First Edition; F
  • Pages 188
  • Volumes 1
  • Language ENG
  • Publisher Routledge, Abingdon
  • Date 1998-09-03
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780415186445 / 0415186447
  • Weight 0.61 lbs (0.28 kg)
  • Dimensions 9.21 x 6.14 x 0.41 in (23.39 x 15.60 x 1.04 cm)
  • Ages 18 to 18 years
  • Grade levels 13 - 13
  • Library of Congress subjects Consumer behavior - Great Britain, Older consumers - Great Britain
  • Library of Congress Catalog Number 99158006
  • Dewey Decimal Code 658.834

About the author

Barrie Gunter is a psychologist and Professor of Journalism at the University of Sheffield. He has written over 30 books on various media, marketing and management topics and conducted his own widespread research on media and advertising issues.
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Understanding the Older Consumer: The Grey Market (International Series in Social Psychology)
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Understanding the Older Consumer: The Grey Market (International Series in Social Psychology)

by Gunter, B.

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Routledge, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780415186445
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Understanding the Older Consumer: The Grey Market (International Series in Social Psychology)
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Understanding the Older Consumer: The Grey Market (International Series in Social Psychology)

by Barrie Gunter

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Understanding the Older Consumer : The Grey Market
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Understanding the Older Consumer : The Grey Market

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Understanding the Older Consumer : The Grey Market
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Understanding the Older Consumer : The Grey Market

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Understanding the Older Consumer : The Grey Market
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Understanding the Older Consumer : The Grey Market

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Understanding the Older Consumer: The Grey Market (International Series in Social Psychology)
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Understanding the Older Consumer: The Grey Market (International Series in Social Psychology)

by Barrie Gunter

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Understanding the Older Consumer: The Grey Market
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New. In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
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Understanding the Older Consumer: The Grey Market
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Understanding the Older Consumer: The Grey Market

by Gunter, Barrie/ Garland, Caroline (Editor)

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Routledge, 1998. Paperback. New. 1st edition. 192 pages. 9.50x6.00x0.50 inches.
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Understanding the Older Consumer : The Grey Market
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Understanding the Older Consumer : The Grey Market

by Barrie Gunter

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Understanding the Older Consumer
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Understanding the Older Consumer

by Barrie Gunter

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Taylor & Francis Group , pp. 192 . Papeback. Used.
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