Stock Photo: Cover May Be Different
Understanding the Older Consumer: The Grey Market Paperback - 1998
by Barrie Gunter
Details
- Title Understanding the Older Consumer: The Grey Market
- Author Barrie Gunter
- Binding Paperback
- Edition First Edition; F
- Pages 188
- Volumes 1
- Language ENG
- Publisher Routledge, Abingdon
- Date 1998-09-03
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780415186445 / 0415186447
- Weight 0.61 lbs (0.28 kg)
- Dimensions 9.21 x 6.14 x 0.41 in (23.39 x 15.60 x 1.04 cm)
- Ages 18 to 18 years
- Grade levels 13 - 13
- Library of Congress subjects Consumer behavior - Great Britain, Older consumers - Great Britain
- Library of Congress Catalog Number 99158006
- Dewey Decimal Code 658.834
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Understanding the Older Consumer: The Grey Market (International Series in Social Psychology)
by Gunter, B.
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Routledge, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780415186445
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Stock Photo: Cover May Be Different
Understanding the Older Consumer: The Grey Market (International Series in Social Psychology)
by Barrie Gunter
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Routledge, 2006. some underlining to text and highlighted text. Soft Cover. Good +. 8vo - over 7¾" - 9¾" tall.
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Understanding the Older Consumer : The Grey Market
by Gunter, Barrie
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Routledge. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
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Understanding the Older Consumer : The Grey Market
by Gunter, Barrie
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Routledge. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Understanding the Older Consumer : The Grey Market
by Gunter, Barrie
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Understanding the Older Consumer: The Grey Market (International Series in Social Psychology)
by Barrie Gunter
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HOUSTON, Texas, United States
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Routledge, 1998-10-01. Paperback. Good.
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Understanding the Older Consumer: The Grey Market
by Barrie Gunter
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Southport, Merseyside, United Kingdom
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New. In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
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Understanding the Older Consumer: The Grey Market
by Gunter, Barrie/ Garland, Caroline (Editor)
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Exeter, Devon, United Kingdom
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Routledge, 1998. Paperback. New. 1st edition. 192 pages. 9.50x6.00x0.50 inches.
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Understanding the Older Consumer : The Grey Market
by Barrie Gunter
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Uxbridge, Greater London, United Kingdom
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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Understanding the Older Consumer : The Grey Market.
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Understanding the Older Consumer
by Barrie Gunter
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Woodside, New York, United States
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Taylor & Francis Group , pp. 192 . Papeback. Used.
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