Description:
New York: Houghton Mifflin Company, 1998. Paperback. Good. secrets for making big profits from your small business, name inside front
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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Paperback - 1998
by Jay Conrad Levinson
Summary
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.
Details
- Title Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
- Author Jay Conrad Levinson
- Binding Paperback
- Edition 3rd
- Pages 400
- Volumes 1
- Language ENG
- Publisher Mariner Books, Boston
- Date 1998-10-21
- ISBN 9780395906255 / 0395906253
- Weight 1.05 lbs (0.48 kg)
- Dimensions 8.98 x 6.12 x 1.07 in (22.81 x 15.54 x 2.72 cm)
- Library of Congress subjects Advertising, Marketing
- Library of Congress Catalog Number 98024984
- Dewey Decimal Code 658.8
Media reviews
"No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable." The Los Angeles Times
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Houghton Mifflin Harcourt Publishing Company, 1998. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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