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Principles of Marketing
Stock Photo: Cover May Be Different

Principles of Marketing Paperback - 2000

by Adrian Palmer


From the publisher

This book provides an introduction to the principles of marketing. It is comprehensive in its coverage and encourages exploration of issues rather than the presentation of prescriptive models. Contemporary issues of marketing ethics, direct marketing, and information management are considered
in depth. In an attempt to offer a holistic vision of marketing each chapter closes with a summary of how that chapter relates to other chapters. Vignettes and case studies provide integrative perspectives.

Details

  • Title Principles of Marketing
  • Author Adrian Palmer
  • Binding Paperback
  • Edition 1st
  • Pages 664
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA, Oxford, United Kingdom
  • Date November 30, 2000
  • Illustrated Yes
  • ISBN 9780198775515 / 0198775512
  • Weight 2.85 lbs (1.29 kg)
  • Dimensions 9.2 x 7.2 x 1.2 in (23.37 x 18.29 x 3.05 cm)
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 00039933
  • Dewey Decimal Code 658.8

About the author


Adrian Palmer is Professor of Tourism Marketing at the University of Ulster. Before joining academia he held marketing management positions in the tourism industry. His research interest in services marketing has led to publications in the European Journal of Marketing, Journal of Marketing
Management, Journal of Services Marketing and Journal of Strategic Marketing, among others. He is a Fellow of the Chartered Institute of Marketing and a former Regional Chair of the Academy of Marketing.
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Principles of Marketing
Stock Photo: Cover May Be Different

Principles of Marketing

by Palmer, A.

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Binding
Paperback
ISBN 10 / ISBN 13
9780198775515 / 0198775512
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Description:
Oxford University Press, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780198775515
Item Price
£2.00
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Principles of Marketing
Stock Photo: Cover May Be Different

Principles of Marketing

by Palmer, A.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780198775515 / 0198775512
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
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£12.75 shipping to USA

Show Details

Description:
Oxford University Press, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780198775515
Item Price
£2.00
£12.75 shipping to USA
Principles of Marketing
Stock Photo: Cover May Be Different

Principles of Marketing

by Palmer, Adrian

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  • Paperback
Condition
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Paperback
ISBN 10 / ISBN 13
9780198775515 / 0198775512
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Principles of Marketing
Stock Photo: Cover May Be Different

Principles of Marketing

by Palmer, Adrian

  • Used
  • as new
  • Paperback
Condition
As New
Binding
Paperback
ISBN 10 / ISBN 13
9780198775515 / 0198775512
Quantity Available
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Oxford, United Kingdom: Oxford University Press, 2000. UNREAD. Paperback. As New. 4to.
Item Price
£3.99
£9.95 shipping to USA
Principles of Marketing
Stock Photo: Cover May Be Different

Principles of Marketing

by Palmer, Adrian

  • Used
  • as new
  • Paperback
Condition
As New
Binding
Paperback
ISBN 10 / ISBN 13
9780198775515 / 0198775512
Quantity Available
1
Seller
WESTGATE ON SEA, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£3.99
£9.95 shipping to USA

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Description:
Oxford, United Kingdom: Oxford University Press, 2000. UNREAD. Paperback. As New. 4to.
Item Price
£3.99
£9.95 shipping to USA
Principles of Marketing
Stock Photo: Cover May Be Different

Principles of Marketing

by Palmer, Adrian

  • Used
  • as new
  • Paperback
Condition
As New
Binding
Paperback
ISBN 10 / ISBN 13
9780198775515 / 0198775512
Quantity Available
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Seller
WESTGATE ON SEA, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£3.99
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Description:
Oxford, United Kingdom: Oxford University Press, 2000. UNREAD. Paperback. As New. 4to.
Item Price
£3.99
£9.95 shipping to USA
Principles of Marketing
Stock Photo: Cover May Be Different

Principles of Marketing

by Palmer, Adrian

  • Used
  • as new
  • Paperback
Condition
As New
Binding
Paperback
ISBN 10 / ISBN 13
9780198775515 / 0198775512
Quantity Available
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Seller
WESTGATE ON SEA, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
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£9.95 shipping to USA

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Description:
Oxford, United Kingdom: Oxford University Press, 2000. UNREAD. Paperback. As New. 4to.
Item Price
£3.99
£9.95 shipping to USA
Principles of Marketing
Stock Photo: Cover May Be Different

Principles of Marketing

by Palmer, Adrian

  • Used
  • as new
  • Paperback
Condition
As New
Binding
Paperback
ISBN 10 / ISBN 13
9780198775515 / 0198775512
Quantity Available
1
Seller
WESTGATE ON SEA, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
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£9.95 shipping to USA

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Description:
Oxford, United Kingdom: Oxford University Press, 2000. UNREAD. Paperback. As New. 4to.
Item Price
£3.99
£9.95 shipping to USA
Principles of Marketing
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Principles of Marketing

by Palmer, Adrian

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ISBN 10 / ISBN 13
9780198775515 / 0198775512
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Principles of Marketing
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Principles of Marketing

by Palmer, Adrian

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ISBN 10 / ISBN 13
9780198775515 / 0198775512
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