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Packaging the Presidency: A History and Criticism of Presidential Campaign
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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition Paperback - 1996 - 3rd Edition

by Kathleen Hall Jamieson

In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations.


From the publisher

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early
political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political
advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of
political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

Details

  • Title Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
  • Author Kathleen Hall Jamieson
  • Binding Paperback
  • Edition number 3rd
  • Edition 3
  • Pages 608
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA, New York, NY, U.S.A.
  • Date 1996-06-20
  • ISBN 9780195089424 / 0195089421
  • Weight 1.45 lbs (0.66 kg)
  • Dimensions 8 x 5.2 x 1.6 in (20.32 x 13.21 x 4.06 cm)
  • Reading level 1360
  • Themes
    • Chronological Period: 20th Century
  • Library of Congress subjects United States - Politics and government -, United States - Politics and government -
  • Library of Congress Catalog Number 95-13339
  • Dewey Decimal Code 324.709

About the author


Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.
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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising
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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

by Jamieson, K. H.

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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising (3rd Edn)
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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising (3rd Edn)

by Jamieson, KH

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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition

by Jamieson, Kathleen Hall

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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition

by Jamieson, Kathleen Hall

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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition

by Jamieson, Kathleen Hall

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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition

by Jamieson, Kathleen Hall

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Packaging the Presidency : A History and Criticism of Presidential Campaign Advertising

Packaging the Presidency : A History and Criticism of Presidential Campaign Advertising

by Kathleen Hall Jamieson

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Packaging the Presidency : A History and Criticism of Presidential Campaign Advertising
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Packaging the Presidency : A History and Criticism of Presidential Campaign Advertising

by Jamieson, Kathleen Hall

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ISBN 10 / ISBN 13
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Packaging the Presidency : A History and Criticism of Presidential Campaign Advertising
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Packaging the Presidency : A History and Criticism of Presidential Campaign Advertising

by Jamieson, Kathleen Hall

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ISBN 10 / ISBN 13
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition

by Jamieson, Kathleen Hall

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ISBN 10 / ISBN 13
9780195089424 / 0195089421
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